A weekly highlight of stories about innovation to create a more sustainable society.
Three things is a weekly highlight of inspirational stories that caught our attention.
The ‘Planet Pledge’ is being led by the World Federation of Advertisers (WFA). It will see brand leaders commit to championing a shift to a zero-carbon economy internally and externally, as well as using their own advertising to drive greener consumer behavior.
The whitest-ever paint has been produced by academic researchers, with the aim of boosting the cooling of buildings and tackling the climate crisis.
The new paint reflects 98% of sunlight as well as radiating infrared heat through the atmosphere into space. In tests, it cooled surfaces by 4.5C below the ambient temperature, even in strong sunlight. The researchers said the paint could be on the market in one or two years.
When Erika Karp started her MBA in 1989, the term “sustainable development” had barely entered the corporate lexicon — let alone the business school curriculum.
But even today, with sustainability at the top of the commercial agenda, Karp — who went on to found the impact investment group Cornerstone Capital — thinks business schools must do more to integrate social and environmental topics into their courses.
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