For the first time, Netflix has revealed specific details about its carbon footprint. Using a tool called DIMPACT, developed by researchers at the University of Bristol, Netflix claims that one hour of streaming on its platform in 2020 used less than 100gCO2e (a hundred grams of carbon dioxide equivalent) – that’s less than driving an average car a quarter of a mile. For people binging Netflix, that’s useful context – but for the streaming giant, it provides crucial data to help it reduce its vast carbon footprint.
Why is this important? Digital technology increasingly underpins and empowers our lives. Being able to measure the carbon emissions of digital technology is essential in trying to mitigate the negative impacts of that technology. You can't change what you don't measure!
Full article on Wired.co.uk