Case Studies
Building an industry leading brand for a cutting edge Engineering Firm
Striving for clarity within complexity to instil much needed confidence in teams and clients

XI Engineering Consultants

Xi Engineering is a global engineering firm
using multiphysics to solve complex problems

CHALLENGE

Xi Engineering was struggling to effectively convey what they do to the varied organisations and professionals that require their services, while still occupying a unique position in the market.

 

They were missing out on contracts due to a poorly defined proposition and uninspiring brand. This was reducing confidence from potential leads and in the team to communicate their benefit. In Xi’s words, “we were the best-kept secret in engineering before working with Stance”.

 

SOLUTION

Really getting to understand their business, what they do and where we want to go, during the scoping phase was integral.

We developed a brand strategy, tested communications and initial customer experience cues with key stakeholders, quickly identifying what was effective. This lead to the definition of a proven strategy and suite of tools from the brand identity that gave Xi the confidence to communicate what they do. We built a digital platform to market their offer with an intelligent back-end to give them lead intelligence.

“Stance quickly identified a strategy that encapsulates our offering. We were absolutely floored by the solution and potential for its execution.”

REBECCA HORTEN, OPERATIONS DIRECTOR, XI ENGINEERING CONSULTANTS
 

IMPACT

The new clearly defined proposition and brand identity has vastly increased their presence in the market and clearly defined them within their industry. Xi have had outstanding feedback from clients and peers alike. It has empowered them to have the confidence to communicate their service and value, leading to quickly securing new contracts and engage in tenders.

We continue to work with Xi Engineering as a strategic partner.

DELIVERABLES

  • Proposition & Brand Strategy
  • Brand Identity
  • Web Design & Build
  • Marketing Technology Integration