Huli has developed a novel routing platform that allows user to generate routes they might not otherwise discover or consider taking by offering a range of criteria to customise their ride, run or walk.
Increasing active travel journeys is a complicated task. Many structural and behavioural barriers keep people in their cars on journeys that could otherwise be active. But if we’re going to meet the climate challenges facing us then we need new products, services and ventures that accelerate the shift to a low carbon economy; with transport accounting for around 33% of emissions in the UK in there is a huge opportunity to reduce emissions create lasting impact.
Huli approached Stance to help them understand the behavioural opportunities that could be recruited to instil user confidence about a potential journey, and how any newfound confidence could help guide a user towards a goal of travelling by bicycle more often, whether that be riding a little further or avoiding traffic on the way to the office.