Proposition & Brand Strategy
Web Design & Build
Marketing Technology Integration
Xi Engineering was struggling to effectively convey what they do to the varied organisations and professionals that require their services, while still occupying a unique position in the market.
They were missing out on contracts due to a poorly defined proposition and an uninspiring brand. This was reducing confidence from potential leads and in the team to communicate their benefit. In Xi’s words, “we were the best-kept secret in engineering before working with Stance”.