Lean Proposition Design
Communication Strategy & Design
Increased pressure from stakeholders to reduce carbon footprint, incoming regulation, supply chain complexity and market competition had moved from future risk to clear detriment to revenue and profit.
The company was losing business to smaller competitors who were leading on sustainable practices and customer experience. They had also noticed how the end customer behaviour was changing, which was impacting their direct customer sales.
In short, the company wanted to understand the opportunities to move towards its sustainability goals and get closer to its end customer.