In this short, high-intensity innovation sprint, we will identify the hidden factors influencing your customers’ decisions. Together, we will uncover opportunities to improve their experience and the success of your product, service or programme.
WHY FOCUS ON BEHAVIOUR?
Nobel prize winning science established that human behaviours are neither random nor senseless — they are systematic. We all make the same types of mistakes over and over. The big opportunity lies in helping people not make those mistakes.
Fortune 500 companies are working with behavioural scientists in house to deliver competitive advantage and drive business growth. What their competitors are ignoring or marginalising, they are leveraging and maximising.
Whatever the outcome you’re trying to achieve, the challenges are always rooted in behaviour.
WHERE WE HELP
Whether it’s helping people manage their finances, encouraging active travel, or establishing healthy eating habits, the challenges are always rooted in behaviour. Your challenge is likely to be:
- increasing uptake of a new product, service or programme;
- increasing the chances that someone will engage with your product or service;
- reducing drop-off in sign-up and midway through key journeys;
- bridging the gap between stated customer intention and the required action;
- creating long-term habits around usage or consumption.
WORKING WITH US
Through our deep understanding of behaviour and experienced approach to innovation, we bring new solutions to your challenges, as well as expertise that spans product and service design, brand strategy, sustainability, facilitation and coaching.
We will help you discover hidden challenges, diagnose your customers’ behaviour in the moments that matter most and develop routes to deliver behaviour change that will improve your product or service outcomes.
Together we will:
- Get Specific: Zoom in on the key behavoiurs that you want to change
- Get Scientific: Identify the Behavioural Science principles associated with the behavoiur
- Get Solutions: Develop ideas that enable the behaviour change
WHAT TO EXPECT
A Behaviour Sprint is typically run over one or two weeks with your team. If a shorter sprint isn’t feasible, then we can tailor the engagement to fit your requirements.
DAY 1: GET SPECIFIC
- Identify the users.
- Define the context.
- Understand the behaviours.
DAY 2: DELVE INTO THE SCIENCE
- Explore behavioural principles.
- Choose most appropriate principles.
- Sketch experiments.
DAY 3: Create a prototype
- Choose the best experiments.
- Develop the story.
- Get other people involved.
DAY 4: Get Feedback
- Build something to show people.
- Iterate your solutions based on their feedback.
- Identify the best ideas to develop further.
BUT WHAT IS BEHAVIOURAL DESIGN?
The power of behaviour design lies in understanding which decisions are crucial to nudging users’ actions towards desired outcomes. It is this understanding that allows us to make a big impact where it counts. Behaviour design is a powerful supplement to human-centered design methods, not a replacement. It combines the rigour and depth of behavioural science with the creativity of design thinking to identify and tweak pivotal moments of decision making, exponentially increasing your product or service’s success.
Behaviour design is, in a nutshell, is a set of techniques and patterns you can use to change the way people behave and make decisions. It should be wielded to help people meet their goals, not make them meet yours. It will deliver new insight and ideas, more effective prototypes and the ability to evidence results as you scale.
WHAT OUR CLIENTS SAY
“Stance enabled us to go from pre-revenue ugly duckling to an award-winning, internationally recognised brand, synonymous with protecting the worlds most fragile artworks using sustainable technologies.”
ANDREW STRAMENTOV, FOUNDER & CEO, ROKBOX
Who are Stance?
Stance is a design company that applies a unique blend of human-centred innovation, behavioural design and sustainability to help purposeful organisations create positive change.
We know that successful innovation is built on deep human understanding. We blend the rigour of science with the creativity of design to identify opportunities to transform your organisation.
Our multi-disciplinary team has experience working with clients globally across the private, public and third sector, from with early stage start-ups to political parties. We collaborate with your teams to create new products, services, programmes and businesses that deliver sustainable, impactful growth and help your organisation thrive.